Steve Jobs: ‘we tried to buy a company called AdMob’
We'd previously heard rumors that Quattro Wireless was Apple's consolation prize after a deal with bigger mobile advertising rival AdMob fell through, and Steve Jobs confirmed it on no uncertain terms at the Q&A session following today's iPhone OS 4.0 event : "we tried to buy a company called AdMob... but Google snatched it away." Indeed they did, though that deal hasn't yet been approved by the Federal Trade Commission while Apple's already up, up and away with its iAd solution, so it seems like everything shook out for the best -- if you're an iPhone developer, anyway. Steve Jobs: 'we tried to buy a company called AdMob' originally appeared on Engadget on Thu, 08 Apr 2010 14:41:00 EST.
Categories: Mobile Phone Tags: ads, apple, commission, federal-trade, jobs, mobile, mobileads, mobileadvertising, quattro wireless, quattrowireless, Steve
Apple makes it official, acquires Quattro Wireless
Following up on last evening's rumor , Apple has pulled the trigger and made its acquisition of mobile ad network Quattro Wireless official.
Categories: Mobile Phone Tags: advertising, breaking-news, ceo, finally-ushers, framework, its-acquisition, miller, mobile, mobilead, mobileads, offers-tailored, quattro, quattro wireless, quattrowireless