Steve Jobs: ‘we tried to buy a company called AdMob’
We'd previously heard rumors that Quattro Wireless was Apple's consolation prize after a deal with bigger mobile advertising rival AdMob fell through, and Steve Jobs confirmed it on no uncertain terms at the Q&A session following today's iPhone OS 4.0 event : "we tried to buy a company called AdMob... but Google snatched it away." Indeed they did, though that deal hasn't yet been approved by the Federal Trade Commission while Apple's already up, up and away with its iAd solution, so it seems like everything shook out for the best -- if you're an iPhone developer, anyway. Steve Jobs: 'we tried to buy a company called AdMob' originally appeared on Engadget on Thu, 08 Apr 2010 14:41:00 EST.
Categories: Mobile Phone Tags: ads, apple, commission, federal-trade, jobs, mobile, mobileads, mobileadvertising, quattro wireless, quattrowireless, Steve
Apple iAd brings ads, cash money to third-party iPhone apps
If you were wondering exactly what Apple had in mind with its acquisition of Quattro Wireless a few months back, the picture gets a little clearer today with the announcement of the iAd mobile ad platform alongside iPhone OS 4.0 today with the company saying that iPhone devs have a billion "ad opportunities" per day. The idea is to keep users in the apps to see interactive, "emotional" ad content -- not to "yank" them out, as Steve puts it -- while developers are rewarded with a 60 percent cut of the revenue. Ads are hosted and served by Apple, and while there'll be some sort of approval process, Steve's describing it as a "light touch," so it probably isn't the same process traditional apps go through
Categories: Mobile Phone Tags: ads, announcement, entry, grease, industry, iphone, iphone2010, mobile-advertising, mobileads, quattro wireless, scrutiny
Blyk-powered ‘Orange Shots’ service coming next month to Monkey customers
Now that Blyk's free-service-for-ads model has officially bitten the dust, we're starting to see new ideas come out of the woodwork from the Dutch company that might (or might not) stand a better chance of striking a survivable balance of value and profitability. Orange UK has announced that it'll be launching Orange Shots as of February 1, a program for advertisers that lets them target subscribers of its Monkey prepaid service in very specific ways. Sound familiar?
Categories: Mobile Phone Tags: engadget, getting-special, margins, mobile, mobileads, monkey, orange monkey, orange-shots, prepaid, probably-going, result
Apple makes it official, acquires Quattro Wireless
Following up on last evening's rumor , Apple has pulled the trigger and made its acquisition of mobile ad network Quattro Wireless official.
Categories: Mobile Phone Tags: advertising, breaking-news, ceo, finally-ushers, framework, its-acquisition, miller, mobile, mobilead, mobileads, offers-tailored, quattro, quattro wireless, quattrowireless