HP CEO: Palm could end up a ‘sub-brand’ of the company
Given the way HP has treated acquisitions like VoodooPC and Compaq, this should come as no surprise -- but CEO Mark Hurd is at it again with comments about his company's recent Palm acquisition to German newspaper Frankfurter Allgemeine , saying that the brand could "move into the background" and become a "sub-brand," ostensibly the same as Envy and iPAQ (he gives Pavilion as a specific example). From a marketing alignment perspective, that makes sense -- though it assumes that the HP brand is stronger than Palm's in the target demographics that they're looking to sell into
Categories: Mobile Phone Tags: assumption, ceo, compaq, demographics, frankfurter, hurd, mark hurd, markhurd, safe, target, the-background
Ovi Music Unlimited replacing Nokia Comes with Music branding
We can't say that we'll miss the awkwardly named Comes with Music service branding from Nokia. Of course, we're making the assumption that India's recently christened Ovi Music Unlimited store will be making its way global as Nokia continues to tighten up its service offerings in the race to compete in the era of modern smartphones. It's certainly consistent with the new Ovi Music naming convention so why not
Categories: Mobile Phone, Other Tags: assumption, awkwardly-named, comes-with-music, drm, engadget, fair use, fairuse, global-as-nokia, nothing-else, offerings, ovi, ovimusic