Microsoft takes a note from Palm in new Windows Phone 7 Series ad
We've held no punches in sharing our thoughts on Palm's recent ad campaigns , but the one spot that was actually not heinous has seemingly served as the basis for one of Microsoft's first-ever WP7S commercials. Debuting here at the tail-end of MIX , the ad spotlights Anna -- a fictitious gal we've certainly heard of before -- using her new smartphone to share photos with her dear lover Miles. It also features Luca, a kid with an undying love for playing Xbox LIVE titles , who seems to be caught somewhere in between the world of nature and nurture
Categories: htc, Mobile Phone Tags: advertising, after-the-break, anna, marketing, metro, mix, new-smartphone, operating-system, palm, smartphone, webos, windowsphone7
Windows Phone 7 Series targeted at 38 year-old ‘life maximizers’
Here's a fun tidbit we just learned from Microsoft's Joe Belfiore: in order to focus Windows Phone 7 Series on the idea of best serving end users, the team actually created two fictional targets consumers named "Miles" and "Anna," a pair of married 38-year old "life maximizers" who demand the most from their devices. Yes, it's a little strange and hilariously specific on the surface -- Anna just scaled back her PR job to part-time so she can take care of the kids! Miles like to take pictures and use Facebook to share them with his parents in Europe! -- but it makes a certain amount of sense: Microsoft says it's trying to create a device that appeals to someone with both a work Exchange account and personal Gmail account, someone who needs to get work done but also wants to play 3D games, and it thinks that if Miles and Anna are happy, chances are a lot of other customer segments will satisfied as well.
Categories: Mobile Phone, Other Tags: anna, europe, exchange, facebook, games, life maximizers, palm, phone, segments, tidbit, windows phone 7, windows-phone