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	<title>Mobile Phone Street &#187; advertising</title>
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		<title>Yamaha InfoSound prototype talks to your phone as you zone out during TV commercials</title>
		<link>http://www.mobilephonestreet.com/2010/12/21/yamaha-infosound-prototype-talks-to-your-phone-as-you-zone-out-during-tv-commercials/</link>
		<comments>http://www.mobilephonestreet.com/2010/12/21/yamaha-infosound-prototype-talks-to-your-phone-as-you-zone-out-during-tv-commercials/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 22:11:07 +0000</pubDate>
		<dc:creator>jedwan</dc:creator>
				<category><![CDATA[Mobile Phone]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[choose-between]]></category>
		<category><![CDATA[Double]]></category>
		<category><![CDATA[high-bandwidth]]></category>
		<category><![CDATA[infosound]]></category>
		<category><![CDATA[jiffy]]></category>
		<category><![CDATA[khz]]></category>
		<category><![CDATA[prototype]]></category>
		<category><![CDATA[saturday]]></category>
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		<category><![CDATA[television]]></category>
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		<category><![CDATA[yamaha-info]]></category>

		<guid isPermaLink="false">http://www.mobilephonestreet.com/2010/12/21/yamaha-infosound-prototype-talks-to-your-phone-as-you-zone-out-during-tv-commercials/</guid>
		<description><![CDATA[ Of all the things that the ol' boob tube does well, directing viewers to advertiser's websites is not one of them. ]]></description>
			<content:encoded><![CDATA[<div><a href="http://www.engadget.com/2010/12/20/yamaha-infosound-prototype-talks-to-your-phone-as-you-zone-out-d/"><img vspace="4" hspace="4" border="0" alt="" src="http://www.blogcdn.com/www.engadget.com/media/2010/12/101220-infosound-01.jpg" /></a></div>
<div>Of all the things that the ol&#8217; boob tube does well, directing viewers to advertiser&#8217;s websites is not one of them. In an era where most TVs are still not <a href="http://hd.engadget.com/tag/internet">internet connected</a>, Yamaha has dreamt up a canny work around: the technique, dubbed InfoSound, plays an inaudible (18 kHz or higher) signal over your TV&#8217;s audio track that can be picked up by your smartphone&#8217;s mic and read with a custom app. Of course, the thing is not exactly high bandwidth, but even with a range of roughly 33 feet and a rate of 80 bps, this should be fine for transmitting a URL. Just imagine! Never again will you have to choose between the Saturday afternoon <em>Weekend at Bernie&#8217;s</em> double-header and printing out a coupon for the Jiffy Lube.</div>
<p><a href="http://www.engadget.com/2010/12/20/yamaha-infosound-prototype-talks-to-your-phone-as-you-zone-out-d/">Yamaha InfoSound prototype talks to your phone as you zone out during TV commercials</a> originally appeared on <a href="http://www.engadget.com">Engadget</a> on Mon, 20 Dec 2010 16:36:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p>
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		<title>Canalys: iPhone becomes most popular smartphone in the US, Android continues as most popular OS</title>
		<link>http://www.mobilephonestreet.com/2010/11/01/canalys-iphone-becomes-most-popular-smartphone-in-the-us-android-continues-as-most-popular-os/</link>
		<comments>http://www.mobilephonestreet.com/2010/11/01/canalys-iphone-becomes-most-popular-smartphone-in-the-us-android-continues-as-most-popular-os/#comments</comments>
		<pubDate>Mon, 01 Nov 2010 12:51:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Android]]></category>
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		<description><![CDATA[ The Canalys numbers are out, and with Android coming off an 886 percent jump reported at the end of the second quarter we were expecting something big. So, here it is: Android is up 1,309 percent worldwide from this time last year, taking over 43.6 percent of the US smartphone market in the third quarter]]></description>
			<content:encoded><![CDATA[<div><a href="http://www.engadget.com/2010/11/01/canalys-iphone-becomes-most-popular-smartphone-in-the-us-andro/"><img hspace="4" vspace="4" border="0" src="http://www.blogcdn.com/www.engadget.com/media/2010/11/canalys-2010-11-01.jpg" alt="Canalys: iPhone becomes most popular smartphone in the US, Android continues as most popular OS" /></a></div>
<p>The <a href="http://www.engadget.com/tag/canalys">Canalys</a> numbers are out, and with <a href="http://www.engadget.com/tag/canalys">Android</a> coming off an <a href="http://www.engadget.com/2010/08/02/canalys-android-takes-q2-smartphone-market-share-lead-in-us-wit/">886 percent jump</a> reported at the end of the second quarter we were expecting something big. So, here it is: Android is up 1,309 percent worldwide from this time last year, taking over 43.6 percent of the US smartphone market in the third quarter. In terms of mobile operating systems that makes it the dominant player in America, but with Apple capturing 26.2 percent it now jumps into the lead when it comes to hardware, beating out RIM&#8217;s 24.2 percent. That&#8217;s a swap from last quarter, where BlackBerries beat iPhones 32 to 21.7 percent, and worldwide things are looking the same: Apple at 17 percent compared to RIM&#8217;s 15. However around the globe it&#8217;s Nokia and the Symbian Foundation still dominating the stage as the leading smart phone OS vendor, owning 33 percent of the market compared to 38 last quarter, while Microsoft sits at a lowly 3 percent. With <a href="http://www.engadget.com/tag/wp7">WP7</a> ready to rock the world, and Ballmer ready to <a href="http://www.engadget.com/2010/10/18/microsoft-to-spend-one-billion-dollars-advertising-kinect-and-wi/">release the advertising hounds</a>, that&#8217;s a figure we&#8217;ll be keeping a close eye on for the next few quarters.
<p><a href="http://www.engadget.com/2010/11/01/canalys-iphone-becomes-most-popular-smartphone-in-the-us-andro/">Canalys: iPhone becomes most popular smartphone in the US, Android continues as most popular OS</a> originally appeared on <a href="http://www.engadget.com">Engadget</a> on Mon, 01 Nov 2010 08:29:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p>
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<p><a href="http://www.engadget.com/2010/11/01/canalys-iphone-becomes-most-popular-smartphone-in-the-us-andro/" rel="bookmark" title="Permanent link to this entry">Permalink</a><!-- odiogo-notts-begin -->
<div id="relatedposts">
<h4>Related Blogs</h4>
<ul class="pc_pingback">
<li class="hdl" style="list-style: none">Related Blogs on <b>Canalys: <a href="http://www.cellsmartphone.com" style=""   onmouseover="self.status='http://www.cellsmartphone.com';return true;" onmouseout="self.status=''">iPhone</a> becomes most popular smartphone in the US, Android continues as most popular OS</b></li>
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		<title>Google&#8217;s Eric Schmidt says Android is profitable, could eventually be a $10 billion business</title>
		<link>http://www.mobilephonestreet.com/2010/10/06/googles-eric-schmidt-says-android-is-profitable-could-eventually-be-a-10-billion-business/</link>
		<comments>http://www.mobilephonestreet.com/2010/10/06/googles-eric-schmidt-says-android-is-profitable-could-eventually-be-a-10-billion-business/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 21:03:30 +0000</pubDate>
		<dc:creator>jedwan</dc:creator>
				<category><![CDATA[Android]]></category>
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		<guid isPermaLink="false">http://www.mobilephonestreet.com/2010/10/06/googles-eric-schmidt-says-android-is-profitable-could-eventually-be-a-10-billion-business/</guid>
		<description><![CDATA[ It may not exactly be a huge surprise given the recent market share numbers , but Google CEO Eric Schmidt has recently confirmed that Android is, in fact, profitable for the company. ]]></description>
			<content:encoded><![CDATA[<div><a href="http://www.engadget.com/2010/10/05/googles-eric-schmidt-says-android-is-profitable-could-eventual/"><img vspace="4" hspace="4" border="1" src="http://www.blogcdn.com/www.engadget.com/media/2010/04/4-20-10-schmidt600.jpg" alt="" /></a></div>
<div>It may not exactly be a huge surprise given the <a href="http://www.engadget.com/2010/10/05/android-is-numero-uno-among-us-phone-buyers-over-the-last-six-mo/">recent market share numbers</a>, but Google CEO <a href="http://www.engadget.com/tag/ericschmidt">Eric Schmidt</a> has recently confirmed that Android is, in fact, profitable for the company. Of course, it doesn&#8217;t make all that money from Android directly, but Schmidt says that Android-based phones are already generating enough advertising revenue to cover the cost of development. What&#8217;s more, while he doesn&#8217;t provide any current specific numbers, Schmidt did say that he expects there to someday be one billion Android phones in the world, and that if each one generated just $10 per user per year it would be a $10 billion business &#8212; or, as <em>Newsweek</em> notes, about half of Google&#8217;s total revenue for this year. That&#8217;s just a tidbit from the full <em>Newsweek</em> piece, though &#8212; hit up the source link below to read the whole thing, which also includes a bit of perspective from Google&#8217;s Andy Rubin.</div>
<p><a href="http://www.engadget.com/2010/10/05/googles-eric-schmidt-says-android-is-profitable-could-eventual/">Google&#8217;s Eric Schmidt says Android is profitable, could eventually be a $10 billion business</a> originally appeared on <a href="http://www.engadget.com">Engadget</a> on Tue, 05 Oct 2010 16:22:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p>
<h6></h6>
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		<title>Wizup emerges from Windows Phone 7 developer challenge: think Shazam, but for ads</title>
		<link>http://www.mobilephonestreet.com/2010/09/27/wizup-emerges-from-windows-phone-7-developer-challenge-think-shazam-but-for-ads/</link>
		<comments>http://www.mobilephonestreet.com/2010/09/27/wizup-emerges-from-windows-phone-7-developer-challenge-think-shazam-but-for-ads/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 17:15:05 +0000</pubDate>
		<dc:creator>jedwan</dc:creator>
				<category><![CDATA[Android]]></category>
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		<guid isPermaLink="false">http://www.mobilephonestreet.com/2010/09/27/wizup-emerges-from-windows-phone-7-developer-challenge-think-shazam-but-for-ads/</guid>
		<description><![CDATA[ It's not a brand new concept or anything , but rather than forcing mobile users to scan QR codes in order to access more information about a given product or advertisement, Wizup is able to recognize far more esoteric items. Created as a part of the Windows Phone 7 developer challenge, this piece of software is able to listen to radio stations (at least in France), understand images from magazines and even recognize TV channels. Simply snap a picture or let it listen in (much like Shazam for song titles), and it then delivers all sorts of germane content to the mobile's screen]]></description>
			<content:encoded><![CDATA[<div><a href="http://www.engadget.com/2010/09/27/wizup-emerges-from-windows-phone-7-developer-challenge-think-sh/"><img vspace="4" hspace="4" border="1" src="http://www.blogcdn.com/www.engadget.com/media/2010/09/wizup-app.jpg" alt="" /></a></div>
<p>It&#8217;s not a brand new <a href="http://www.engadget.com/2009/04/23/takashi-murakami-and-louis-vuitton-make-qr-codes-fun-again/">concept</a> or <a href="http://www.engadget.com/2009/12/07/google-goggles-brings-visual-search-to-android-favorite-places/">anything</a>, but rather than forcing mobile users to scan QR codes in order to access more information about a given product or advertisement, Wizup is able to recognize far more esoteric items. Created as a part of the <a href="http://www.engadget.com/tag/WindowsPhone7/">Windows Phone 7</a> developer challenge, this piece of software is able to listen to radio stations (at least in France), understand images from magazines and even recognize TV channels. Simply snap a picture or let it listen in (much like <a href="http://www.engadget.com/tag/Shazam/">Shazam</a> for song titles), and it then delivers all sorts of germane content to the mobile&#8217;s screen. It&#8217;s a dream come true for marketers, but better still, it makes digging for more information a whole lot easier on the end user. Head on past the break for a demonstration video &#8212; if you&#8217;ve been denying it thus far, good luck as you continue to resist the <a href="http://www.engadget.com/tag/AugmentedReality/">Augmented Reality</a> Revolution.
<p><a href="http://www.engadget.com/2010/09/27/wizup-emerges-from-windows-phone-7-developer-challenge-think-sh/" rel="bookmark">Continue reading <em>Wizup emerges from Windows Phone 7 developer challenge: think Shazam, but for ads</em></a></p>
<p><a href="http://www.engadget.com/2010/09/27/wizup-emerges-from-windows-phone-7-developer-challenge-think-sh/">Wizup emerges from Windows Phone 7 developer challenge: think Shazam, but for ads</a> originally appeared on <a href="http://www.engadget.com">Engadget</a> on Mon, 27 Sep 2010 11:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p>
<h6></h6>
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		<title>Nokia celebrates its users&#8217; inventiveness in latest N8 ad (video)</title>
		<link>http://www.mobilephonestreet.com/2010/09/10/nokia-celebrates-its-users-inventiveness-in-latest-n8-ad-video/</link>
		<comments>http://www.mobilephonestreet.com/2010/09/10/nokia-celebrates-its-users-inventiveness-in-latest-n8-ad-video/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 15:48:58 +0000</pubDate>
		<dc:creator>jedwan</dc:creator>
				<category><![CDATA[Mobile Phone]]></category>
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		<guid isPermaLink="false">http://www.mobilephonestreet.com/2010/09/10/nokia-celebrates-its-users-inventiveness-in-latest-n8-ad-video/</guid>
		<description><![CDATA[ There might be a tiny bit of upheaval up at the peaks of Nokia management today, but that doesn't mean we all need to stand around looking serious and forecasting who'll leverage what synergies in order to actuate the requisite paradigmatic shift in the company's device portfolio. No, we're much more inclined to go check out a new ad video that show off the mods and hacks Nokia users have put together with their handsets]]></description>
			<content:encoded><![CDATA[<div><a href="http://www.engadget.com/2010/09/10/nokia-celebrates-its-users-inventiveness-in-latest-n8-ad-video/"><img border="1" hspace="4" vspace="4" alt="" src="http://www.blogcdn.com/www.engadget.com/media/2010/09/10x0910iub23nokiaew.jpg" /></a></div>
<p>There might be a tiny bit of <a href="http://www.engadget.com/2010/09/10/nokias-opk-is-out-replaced-by-stephen-elop-as-president-and-ce/">upheaval</a> up at the peaks of Nokia management today, but that doesn&#8217;t mean we all need to stand around looking serious and forecasting who&#8217;ll leverage what synergies in order to actuate the requisite paradigmatic shift in the company&#8217;s device portfolio. No, we&#8217;re much more inclined to go check out a new ad video that show off the mods and hacks Nokia users have put together with their handsets. It&#8217;s quite the breathless run-through, this ad, but if you&#8217;re careful you&#8217;ll spot a few of your old favorites used in quirky new ways. March past the break for a gander.
<p><a href="http://www.engadget.com/2010/09/10/nokia-celebrates-its-users-inventiveness-in-latest-n8-ad-video/" rel="bookmark">Continue reading <em>Nokia celebrates its users&#8217; inventiveness in latest N8 ad (video)</em></a></p>
<p><a href="http://www.engadget.com/2010/09/10/nokia-celebrates-its-users-inventiveness-in-latest-n8-ad-video/">Nokia celebrates its users&#8217; inventiveness in latest N8 ad (video)</a> originally appeared on <a href="http://www.engadget.com">Engadget</a> on Fri, 10 Sep 2010 09:34:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p>
<h6></h6>
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		<title>RIM tries to patent billboards that adjust to roadside traffic</title>
		<link>http://www.mobilephonestreet.com/2010/09/09/rim-tries-to-patent-billboards-that-adjust-to-roadside-traffic/</link>
		<comments>http://www.mobilephonestreet.com/2010/09/09/rim-tries-to-patent-billboards-that-adjust-to-roadside-traffic/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 12:07:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile Phone]]></category>
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		<description><![CDATA[ Looks like our pals at Research In Motion are taking the company name literally this week -- they've got a pair of patent applications target ads to automobiles and pedestrians on the street by dynamically changing their information density. By taking a page out of Google's book and measuring the relative position of GPS-equipped phones (or using traditional sensors should that fail), RIM wants to create digital billboards that automatically add details the slower traffic gets]]></description>
			<content:encoded><![CDATA[<div><a href="http://www.engadget.com/2010/09/09/rim-tries-to-patent-billboards-that-adjust-to-roadside-traffic/"><img hspace="4" border="0" vspace="4" alt="" src="http://www.blogcdn.com/www.engadget.com/media/2010/09/9-8-10-rimpatentbillboard600.jpg" /></a></div>
<p>Looks like our pals at <a href="http://www.engadget.com/tag/RIM">Research In Motion</a> are taking the company name literally this week &#8212; they&#8217;ve got a pair of patent applications target ads to automobiles and pedestrians on the street by dynamically changing their information density. By taking a page out of Google&#8217;s book and measuring the relative position of GPS-equipped phones (or using traditional sensors should that fail), RIM wants to create digital billboards that automatically add details the slower traffic gets. In one example, a &#8220;Road House Restaurant&#8221; could display only the name and exit number of the joint in giant letters when traffic moves quickly, but pitch that delectable pecan pie more thoroughly when it&#8217;s stop and go &#8212; but RIM&#8217;s thinking a bit further than that, suggesting that when vehicles are particularly slow, you could pull out your phone and get a coupon by photographing a projected <a href="http://www.engadget.com/tag/QRcode/">QR code</a>. The future, ladies and gentlemen.
<p><a href="http://www.engadget.com/2010/09/09/rim-tries-to-patent-billboards-that-adjust-to-roadside-traffic/">RIM tries to patent billboards that adjust to roadside traffic</a> originally appeared on <a href="http://www.engadget.com">Engadget</a> on Thu, 09 Sep 2010 07:14:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p>
<h6></h6>
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		<title>Motorola takes another shot at the iPhone 4, says Droid X is &#8216;no jacket required&#8217;</title>
		<link>http://www.mobilephonestreet.com/2010/07/29/motorola-takes-another-shot-at-the-iphone-4-says-droid-x-is-no-jacket-required/</link>
		<comments>http://www.mobilephonestreet.com/2010/07/29/motorola-takes-another-shot-at-the-iphone-4-says-droid-x-is-no-jacket-required/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 04:02:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.mobilephonestreet.com/2010/07/29/motorola-takes-another-shot-at-the-iphone-4-says-droid-x-is-no-jacket-required/</guid>
		<description><![CDATA[ Well this is getting good . Motorola was one of the first to take a subtle swipe at Apple's iPhone 4 antenna dilemma with an ad saying you could hold the Droid X "any way you like," Apple came right back with a video purportedly showing the Droid X suffering similar attenuation issues when held in the right hand, and now Moto's responded with this cheeky ad that plays off Apple's free iPhone case solution by saying the Droid X can make calls "without a bulky phone jacket." Yeah, it's pretty good -- particularly because unlike most other phones, we haven't been able to death grip the Droid X with any noticeable effect on 3G reception. (Although, truth be told, we can drop the WiFi signal by a few bars pretty easily.) Either way, we're certainly enjoying this little slice of swagger from Moto -- check a larger version after the break]]></description>
			<content:encoded><![CDATA[<div><a href="http://www.engadget.com/2010/07/28/motorola-takes-another-shot-at-the-iphone-4-says-droid-x-is-no/"><img vspace="4" hspace="4" border="0" alt="" src="http://www.blogcdn.com/www.engadget.com/media/2010/07/07-28-10droidsmp.jpg" /></a></div>
<p>Well this is getting <em>good</em>. Motorola was one of the first to <a href="http://www.engadget.com/2010/06/30/droid-x-ad-pokes-fun-at-iphone-4-antenna-troubles/">take a subtle swipe</a> at Apple&#8217;s <a href="http://www.cellwirelessphone.com" style=""   onmouseover="self.status='http://www.cellwirelessphone.com';return true;" onmouseout="self.status=''">iPhone</a> 4 antenna dilemma with an ad saying you could hold the Droid X &#8220;any way you like,&#8221; Apple came <a href="http://www.engadget.com/2010/07/23/apple-keeps-antennagate-alive-with-droid-xs-kill-switch-vide/">right back with a video</a> purportedly showing the Droid X suffering similar attenuation issues when held in the right hand, and now Moto&#8217;s responded with this cheeky ad that plays off Apple&#8217;s <a href="http://www.engadget.com/2010/07/16/apple-to-give-away-free-bumpers-to-iphone-4-users/">free iPhone case solution</a> by saying the Droid X can make <a href="http://www.callingcardtown.com/" style=""   onmouseover="self.status='http://www.callingcardtown.com/';return true;" onmouseout="self.status=''">calls</a> &#8220;without a bulky phone jacket.&#8221; Yeah, it&#8217;s pretty good &#8212; particularly because unlike most other phones, we haven&#8217;t been able to death grip the Droid X with any noticeable effect on 3G reception. (Although, truth be told, we <em>can</em> drop the WiFi signal by a few bars pretty easily.) Either way, we&#8217;re certainly enjoying this little slice of swagger from Moto &#8212; check a larger version after the break.
<p><a href="http://www.engadget.com/2010/07/28/motorola-takes-another-shot-at-the-iphone-4-says-droid-x-is-no/" rel="bookmark">Continue reading <em>Motorola takes another shot at the iPhone 4, says Droid X is &#8216;no jacket required&#8217;</em></a></p>
<p><a href="http://www.engadget.com/2010/07/28/motorola-takes-another-shot-at-the-iphone-4-says-droid-x-is-no/">Motorola takes another shot at the iPhone 4, says Droid X is &#8216;no jacket required&#8217;</a> originally appeared on <a href="http://www.engadget.com">Engadget</a> on Wed, 28 Jul 2010 20:29:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p>
<h6></h6>
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		<title>AdMob CEO says Apple isn&#8217;t enforcing mobile advertising restrictions</title>
		<link>http://www.mobilephonestreet.com/2010/07/14/admob-ceo-says-apple-isnt-enforcing-mobile-advertising-restrictions/</link>
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		<pubDate>Wed, 14 Jul 2010 16:09:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[ They prompted some some public outcry from competitors and a preliminary antitrust investigation from the US government, but it looks like Apple isn't even enforcing those new rules on outside ad networks -- at least not yet. That's according to none other than AdMob CEO Omar Hamoui himself, who said at the MobileBeat conference this week that "they haven't been enforcing" the new regulations yet, and that he's "very appreciative of that." If enforced, those regulations would prevent companies like AdMob from collecting some analytic data on ads placed in iOS applications -- data that Apple itself could collect with its iAd platform. Of course, it's not clear when or if Apple will start enforcing the rules, but Hamoui seems to be content with the current situation, and even went out of his way to praise Apple's own advertising efforts, saying that "anybody getting advertisers interested in mobile is a good thing. ]]></description>
			<content:encoded><![CDATA[<div><a href="http://www.engadget.com/2010/07/14/admob-ceo-says-apple-isnt-enforcing-mobile-advertising-restrict/"><img vspace="4" hspace="4" border="1" alt="" src="http://www.blogcdn.com/www.engadget.com/media/2010/04/iphone-os-4-0294-rm-eng.jpg" /></a></div>
<p>They prompted some some <a href="http://www.engadget.com/2010/06/09/admob-ceo-responds-to-apples-new-advertising-rules-not-in-the/">public outcry</a> from competitors and a preliminary <a href="http://www.engadget.com/2010/06/10/financial-times-us-antitrust-regulators-plan-to-investigate-app/">antitrust investigation</a> from the US government, but it looks like Apple isn&#8217;t even enforcing those <a href="http://www.engadget.com/2010/06/08/apple-revises-ios-rules-on-outside-advertisers-cuts-out-google/">new rules on outside ad networks </a>&#8211; at least not yet. That&#8217;s according to none other than <a href="http://www.engadget.com/tag/admob">AdMob</a> CEO Omar Hamoui himself, who said at the <a href="http://www.engadget.com/tag/mobilebeat">MobileBeat</a> conference this week that &#8220;they haven&#8217;t been enforcing&#8221; the new regulations yet, and that he&#8217;s &#8220;very appreciative of that.&#8221; If enforced, those regulations would prevent companies like AdMob from collecting some analytic data on ads placed in iOS applications &#8212; data that Apple itself could collect with its <a href="http://www.engadget.com/tag/iad">iAd</a> platform. Of course, it&#8217;s not clear when or if Apple will start enforcing the rules, but Hamoui seems to be content with the current situation, and even went out of his way to praise Apple&#8217;s own advertising efforts, saying that &#8220;anybody getting advertisers interested in mobile is a good thing. It&#8217;s not at all a zero-sum game.&#8221;
<p><a href="http://www.engadget.com/2010/07/14/admob-ceo-says-apple-isnt-enforcing-mobile-advertising-restrict/">AdMob CEO says Apple isn&#8217;t enforcing mobile advertising restrictions</a> originally appeared on <a href="http://www.engadget.com">Engadget</a> on Wed, 14 Jul 2010 11:54:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p>
<h6></h6>
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		<title>Motorola Charm spotted in T-Mobile ad, free on contract for back-to-schoolers?</title>
		<link>http://www.mobilephonestreet.com/2010/07/04/motorola-charm-spotted-in-t-mobile-ad-free-on-contract-for-back-to-schoolers/</link>
		<comments>http://www.mobilephonestreet.com/2010/07/04/motorola-charm-spotted-in-t-mobile-ad-free-on-contract-for-back-to-schoolers/#comments</comments>
		<pubDate>Sun, 04 Jul 2010 18:57:58 +0000</pubDate>
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		<description><![CDATA[ Advertising a product before it's even official, what could be more patriotic? TmoNews has a convincing (but still unconfirmed) picture of a T-Mobile "Back to School" poster featuring Samsung :), Gravity T, Gravity 3 , and... ]]></description>
			<content:encoded><![CDATA[<div><a href="http://www.engadget.com/2010/07/04/motorola-charm-spotted-t-mobile-ad-free-on-contract-for-back-to/"><img hspace="4" border="1" vspace="4" src="http://www.blogcdn.com/www.engadget.com/media/2010/07/charm-back-to-school-rm-eng.jpg" alt="" /></a></div>
<p>Advertising a product before it&#8217;s even official, what could be more patriotic? <em>TmoNews</em> has a convincing (but still unconfirmed) picture of a T-Mobile &#8220;Back to School&#8221; poster featuring <a href="http://mobile.engadget.com/2010/06/23/samsung-t-mobile-announce-gravity-3-and-gravity-t-yes/">Samsung <img src='http://www.mobilephonestreet.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> , Gravity T, Gravity 3</a>, and&#8230; Motorola <a href="http://www.engadget.com/tag/Charm/">Charm</a>? Looks like our chubby, Motoblur-equipped candybar has been given an air of legitimacy, even more than <a href="http://www.engadget.com/2010/06/27/motorola-charm-coming-to-t-mobile-with-enhanced-android-2-1-mo/">the previous leak</a>. What&#8217;s also interesting is the price &#8212; as part of the promotion, Charm is apparently free on contract (seems to be <a href="http://www.engadget.com/2010/06/15/t-mobile-celebrates-fathers-day-with-one-day-every-phone-is-fr/">T-Mo&#8217;s special of choice</a>, these days). Can&#8217;t say with any certainty what that means for the cost of the phone after this season&#8217;s school craze dies down &#8212; the Gravity 3, for example, is usually $80 with a two-year agreement &#8212; but it can&#8217;t be much longer now before we get the skinny on this square. Hit up the source for full picture.
<p><a href="http://www.engadget.com/2010/07/04/motorola-charm-spotted-t-mobile-ad-free-on-contract-for-back-to/">Motorola Charm spotted in T-Mobile ad, free on contract for back-to-schoolers?</a> originally appeared on <a href="http://www.engadget.com">Engadget</a> on Sun, 04 Jul 2010 13:33:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p>
<h6></h6>
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		<title>AdMob CEO responds to Apple&#8217;s new advertising rules: &#8216;not in the best interests of users or developers&#8217; (update: Greystripe responds)</title>
		<link>http://www.mobilephonestreet.com/2010/06/10/admob-ceo-responds-to-apples-new-advertising-rules-not-in-the-best-interests-of-users-or-developers-update-greystripe-responds/</link>
		<comments>http://www.mobilephonestreet.com/2010/06/10/admob-ceo-responds-to-apples-new-advertising-rules-not-in-the-best-interests-of-users-or-developers-update-greystripe-responds/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 21:19:15 +0000</pubDate>
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		<guid isPermaLink="false">http://www.mobilephonestreet.com/2010/06/10/admob-ceo-responds-to-apples-new-advertising-rules-not-in-the-best-interests-of-users-or-developers-update-greystripe-responds/</guid>
		<description><![CDATA[ We had a pretty good idea what Google and its AdMob division would think of Apple's new rules on outside advertising companies collecting analytics, but AdMob CEO Omar Hamoui has now spelled it out himself. In a post on the company's blog today, Hamoui says flat out that if the changes are enforced as written, they would "prohibit app developers from using AdMob and Google's advertising solutions on the iPhone." That, he says, would "not in the best interests of users or developers," noting that "in the history of technology and innovation, it's clear that competition delivers the best outcome," and that "artificial barriers to competition hurt users and developers and, in the long run, stall technological progress." As for what Google and AdMob are going to do about it, Hamoui would only say that they're going to be "speaking to Apple to express our concerns about the impact of these terms." We've also reached out to Greystripe for comment -- which would also seem to be affected by the new rules -- but have yet to hear back. ]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.engadget.com/2010/06/09/admob-ceo-responds-to-apples-new-rules-on-advertising-analytics/"><img vspace="16" hspace="4" border="0" align="right" src="http://www.blogcdn.com/www.engadget.com/media/2010/05/05-21-10admob.jpg" alt="" /></a>We had a pretty good idea what Google and its <a href="http://www.engadget.com/tag/admob">AdMob</a> division would think of <a href="http://www.engadget.com/2010/06/08/apple-revises-ios-rules-on-outside-advertisers-cuts-out-google/">Apple&#8217;s new rules</a> on outside advertising companies collecting analytics, but AdMob CEO Omar Hamoui has now spelled it out himself. In a post on the company&#8217;s blog today, Hamoui says flat out that if the changes are enforced as written, they would &#8220;prohibit app developers from using AdMob and Google&#8217;s advertising solutions on the <a href="http://www.shoplongdistance.com" style=""   onmouseover="self.status='http://www.shoplongdistance.com';return true;" onmouseout="self.status=''">iPhone</a>.&#8221; That, he says, would &#8220;not in the best interests of users or developers,&#8221; noting that &#8220;in the history of technology and innovation, it&#8217;s clear that competition delivers the best outcome,&#8221; and that &#8220;artificial barriers to competition hurt users and developers and, in the long run, stall technological progress.&#8221; As for what Google and AdMob are going to do about it, Hamoui would only say that they&#8217;re going to be &#8220;speaking to Apple to express our concerns about the impact of these terms.&#8221; We&#8217;ve also reached out to <a href="http://www.engadget.com/2010/06/08/adobe-and-greystripe-partner-for-ads-that-convert-flash-to-html5/">Greystripe</a> for comment &#8212; which would also seem to be affected by the new rules &#8212; but have yet to hear back.</p>
<p><strong>Update:</strong> We just got a statement from Adobe&#8217;s partner <a href="http://www.engadget.com/tag/greystripe">Greystripe</a>, which says Apple&#8217;s new rules <em>won&#8217;t</em> prevent it from operating on the <a href="http://www.mobilephoneman.com/" style=""   onmouseover="self.status='http://www.mobilephoneman.com/';return true;" onmouseout="self.status=''">iPhone</a> and iPad.</p>
<blockquote>
<div>&#8220;We are pleased that Apple&#8217;s new terms and conditions explicitly allow Greystripe, an independent ad network, to operate on the <a href="http://www.cellsmartphone.com" style=""   onmouseover="self.status='http://www.cellsmartphone.com';return true;" onmouseout="self.status=''">iPhone</a> and iPad platforms. It confirms the value of 3rd party ad networks in enabling developers to earn great revenue with their applications.&#8221;</div>
<div>
- Dane Holewinski, Director of Marketing for Greystripe</div>
</blockquote>
<p><a href="http://www.engadget.com/2010/06/09/admob-ceo-responds-to-apples-new-advertising-rules-not-in-the/">AdMob CEO responds to Apple&#8217;s new advertising rules: &#8216;not in the best interests of users or developers&#8217; (update: Greystripe responds)</a> originally appeared on <a href="http://www.engadget.com">Engadget</a> on Wed, 09 Jun 2010 16:32:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p>
<h6></h6>
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