Sony should fight back

Y’know the way Microsoft used the little big planet theme song, in one of their xbox commercials? and the way they copy home in a differant way (lol sony fought back and pulled columbia pictures from their Version of Home) but I think sony should fight back, not to go as low as them and use like a exclusive 360 game themesong in a commercial, just look at this guy "http://www.youtube.com/watch?v=zaynepG8MGw" crying over 1 exclusive that we got.And if he was going to get it on ps3 in the 1st place why does he care its timed exclusive on PS3? yeah he was going to get it on 360 all along, sony… should fight back in getting exclusive dlcs, like TLAD for gta iv, even though i think its coming to psn aug 20th although thats a rumour and i kinda doubt it, its not on gameSpot and they are good at news.Anyway tell me what you guys think.